Association for Environment Conscious Building Organic, what do you mean? Take a look at any dictionary for a range of definitions regarding organic. Some companies producing chemical filled products could use the term ‘organic’ on their products because they use ingredients sourced from organic chemistry, but there would be nothing ‘natural’ about them, and not the kind of thing consumers want when they seek organic products. Organic paint? The Soil Association has informed me that whilst the term organic is defined in EU law, it only extends to products bound for human consumption. But some of the manufacturers we at ecoartisan deal with rightly claim their products to be organic, given that some of the main components are natural, raw mineral materials, or vegetable (i.e. harvestable) including linseed & soya oil, which are often organically farmed. Some manufacturers call their paints organic - having studied the ingredients, manufacturing processes and, given that I use them regularly, it’s fine with me!